Build · Operate · Invest
Will Barton Ventures
We build the companies behind modern healthcare.
A consulting and operating firm for cash-based medical and wellness businesses. We build them, run them on real systems, and invest in the ones worth scaling.
The Operator's View
Every clinic runs on five numbers.
A call, a consult, a booking, an enrollment, a renewal. When you can see all five at once, you stop guessing — and start fixing the exact step that's leaking.
What We Do
Three ways we move a business forward.
At its core we're a business consulting firm — working as your consultant or stepping in as a fractional COO / CEO. Every engagement is one of these three, or all of them, in order.
Build
Launch it right the first time.
Brand, structure, pricing, hiring, and the operating playbook — built before you open the doors, or rebuilt when you're adding a new service line. New clinics come out of the gate with a system instead of figuring it out live.
See how we build →Operate
Run it on numbers, not guesswork.
The core of the work: we make every revenue-driving moment measurable, then build the systems that move it. A clinic is a chain — and most owners can't pull a single number in that chain at the click of a button.
The chain we systemize
Two ways to run it: as your consultant, building the systems and handing them to your team — or as your fractional COO / CEO, stepping in to manage the team and own execution directly. You choose how deep we go.
See the Barton Method →Invest
Back the ones worth scaling.
We put our own capital into growth-stage clinics and wellness companies — and because we operate too, it's not a passive check. We invest where we can also build and run, so the businesses we back get an operator, not just a wire.
Pitch us →Who We Work With
Two kinds of people call us.
Owners & Operators
You run the clinic.
- You're busy but not profitable — and you can't say exactly why.
- Turnover resets your training to zero every few months.
- You can't answer "what's your booking rate?" on the spot.
- You're launching something new and want it built right the first time.
Founders & Investors
You're buying or building one.
- You're evaluating a clinic group and need operational due diligence.
- You're rolling up locations and need one system across all of them.
- A portfolio company is missing plan and nobody can name the broken step.
- You want a partner who has actually built and exited in this space.
The Barton Method
A system for every number that matters.
How we operate. For every moment in the chain that drives revenue, we build the same four things — then run them on a loop.
Measure
Make the KPIs that actually move revenue visible at the click of a button.
Systemize
Turn each metric into a documented workflow that runs the same way every time.
Train
The script, the role-play, the certification — so anyone on the team can execute it.
Audit
Inspect what you expect. When a number dips, we find the broken step. Every time.
People · Processes · Profit
Meet Will
Built it. Scaled it. Exited it.
I founded Options Medical Weight Loss, scaled it into one of the largest privately held medical weight loss companies in the country, and exited to private equity in 2022. Today I'm Founder and CEO of MyGevity — and through Will Barton Ventures I build, operate, and invest across this space.
Read the full story
Building, buying, or evaluating in this space?
Let's talk.
Tell me about your business. If we're a fit, the first step is a conversation — and I only take on a few engagements at a time.