The Real Cost of a Wellness Franchise — and the Alternative Nobody Shows You

by Will Barton | Oct 13, 2026 | Longevity & Wellness Industry

I’m going to tell you about franchise fees from an unusual seat: I built a national franchise system. I wrote the operational core of the Franchise Disclosure Document for a medical weight loss company that scaled across four states before a private equity exit. I...

How to Open a Longevity Clinic in 2026: The Operator’s Business Case

by Will Barton | Oct 7, 2026 | Longevity & Wellness Industry

Every gold rush produces two kinds of writing: guides written by the people selling shovels, and field notes from the people who actually dug. Most of what you’ll read about opening a longevity clinic is the first kind — written by software vendors, launch...

How to Choose a Med Spa Consultant (And Why the Wrong One Costs You a Year)

by Will Barton | Oct 6, 2026 | Clinic Operations

Most med spas don’t have a marketing problem. They have a conversion problem wearing a marketing costume. The owner sees slow months and buys more leads. The leads come, the consults happen, the books stay soft — so they buy more leads. Meanwhile the...

How to Build a Wellness Clinic Membership That Patients Actually Keep

by Will Barton | Sep 22, 2026 | Longevity & Wellness Industry

Here’s how most wellness clinic memberships get built — med spa, weight loss, longevity, doesn’t matter: the owner designs the service menu first, prices everything à la carte, and then — usually a few weeks before opening, sometimes a...

CPOM: The Four Letters That Can Make or Break Your Medical Wellness Company

by Will Barton | Sep 15, 2026 | Longevity & Wellness Industry

I recently asked a national director in this industry a simple question: “Do you know what CPOM is?” They didn’t. That same week, I talked with two separate companies building in medical wellness. One had heard the term but, I suspect, didn’t...