by Will Barton | Oct 13, 2026 | Longevity & Wellness Industry
I’m going to tell you about franchise fees from an unusual seat: I built a national franchise system. I wrote the operational core of the Franchise Disclosure Document for a medical weight loss company that scaled across four states before a private equity exit. I...
by Will Barton | Oct 7, 2026 | Longevity & Wellness Industry
Every gold rush produces two kinds of writing: guides written by the people selling shovels, and field notes from the people who actually dug. Most of what you’ll read about opening a longevity clinic is the first kind — written by software vendors, launch...
by Will Barton | Sep 22, 2026 | Longevity & Wellness Industry
Here’s how most wellness clinic memberships get built — med spa, weight loss, longevity, doesn’t matter: the owner designs the service menu first, prices everything à la carte, and then — usually a few weeks before opening, sometimes a...
by Will Barton | Sep 15, 2026 | Longevity & Wellness Industry
I recently asked a national director in this industry a simple question: “Do you know what CPOM is?” They didn’t. That same week, I talked with two separate companies building in medical wellness. One had heard the term but, I suspect, didn’t...
by Will Barton | Aug 11, 2026 | Longevity & Wellness Industry
Most longevity clinics don’t fail at opening. They open fine. They fail somewhere in month fourteen, when the founding patients have cycled through their initial panels, the membership base isn’t compounding, and nobody on the team owns the number that...
by Will Barton | Jul 20, 2026 | Longevity & Wellness Industry
My father weighed more than 400 pounds. He tried everything the system offered him, in the order it offered it. He had the gastric sleeve. When that failed, he had bariatric surgery — and it worked, for a while. He lost 200 pounds. Then, like so many patients, he put...
