by Will Barton | Aug 11, 2026 | Longevity & Wellness Industry
Most longevity clinics don’t fail at opening. They open fine. They fail somewhere in month fourteen, when the founding patients have cycled through their initial panels, the membership base isn’t compounding, and nobody on the team owns the number that...
by Will Barton | Jul 20, 2026 | Longevity & Wellness Industry
My father weighed more than 400 pounds. He tried everything the system offered him, in the order it offered it. He had the gastric sleeve. When that failed, he had bariatric surgery — and it worked, for a while. He lost 200 pounds. Then, like so many patients, he put...
by Will Barton | Jul 18, 2026 | Longevity & Wellness Industry
Every discovery call I take starts with a version of the same questions. And when owners aren't asking me, they're asking Google — where most of the answers are written by marketing agencies that have never run a clinic. So let's do this properly. I've spent 20+ years...
