by Will Barton | Aug 31, 2026 | Sales & Patient Experience
The consult went perfectly. Real rapport, real discovery, the patient teared up telling you why they’re here. You presented the program, gave the price, and then: “I just can’t afford that right now.” And here’s what most consultants do:...
by Will Barton | Jul 17, 2026 | Sales & Patient Experience
Years ago, I had a consultant who was, arguably, the best employee I've ever had. A 90% closing rate, month after month. Then it slid to 68% — and nothing about her had changed except one thing. She'd gotten deep into the bodybuilding world. She was proud of it, and...
by Will Barton | Jul 14, 2026 | Sales & Patient Experience
A few weeks ago I filled out a lead form at a longevity clinic. I was interested in their hormone and peptide programs. Nobody called me back.I was in the area anyway, so I walked in.I got a hello and a “how can I help you?” I asked about their TRT program and said I...
